YP – The Genuine Yellow PagesSM – assists you discover the right local companies to meet your particular requirements. Search engine result are arranged by a combination of factors to offer you a set of choices in reaction to your search criteria. These factors are similar to those you might use to identify which company to pick from a local Telephone directory directory, consisting of proximity to where you are searching, competence in the particular services or products you require, and extensive service information to assist assess a business’s suitability for you. “Preferred” listings, or those with featured site buttons, show YP advertisers who straight provide information about their organizations to help customers make more notified purchasing choices. YP advertisers get higher placement in the default ordering of search engine result and might appear in sponsored listings on the top, side, or bottom of the search engine result page.