YP – The Genuine Yellow PagesSM – assists you find the ideal local organizations to satisfy your particular needs. Search engine result are arranged by a mix of elements to offer you a set of choices in action to your search requirements. These factors are similar to those you might utilize to identify which business to select from a local Telephone directory site, consisting of proximity to where you are searching, proficiency in the particular product or services you require, and comprehensive company details to assist examine an organization’s viability for you. “Preferred” listings, or those with highlighted website buttons, show YP marketers who straight supply information about their businesses to assist customers make more notified buying decisions. YP advertisers get greater placement in the default buying of search results page and may appear in sponsored listings on the top, side, or bottom of the search engine result page.