YP – The Real Yellow PagesSM – assists you discover the right local businesses to satisfy your particular requirements. Search results page are sorted by a mix of factors to provide you a set of choices in response to your search criteria. These factors resemble those you might use to determine which business to select from a local Yellow Pages directory site, consisting of distance to where you are searching, competence in the specific product or services you need, and detailed business details to assist evaluate an organization’s suitability for you. “Preferred” listings, or those with featured site buttons, suggest YP advertisers who straight offer details about their businesses to help consumers make more notified buying choices. YP advertisers get higher positioning in the default purchasing of search results page and might appear in sponsored listings on the top, side, or bottom of the search engine result page.