YP – The Genuine Yellow PagesSM – helps you discover the best regional companies to fulfill your particular requirements. Search engine result are arranged by a mix of aspects to offer you a set of options in response to your search requirements. These aspects resemble those you might use to determine which company to pick from a regional Telephone directory directory, including distance to where you are searching, knowledge in the particular product or services you need, and thorough service details to help assess a service’s suitability for you. “Preferred” listings, or those with highlighted site buttons, suggest YP advertisers who directly provide information about their organizations to help customers make more notified purchasing choices. YP marketers receive greater positioning in the default ordering of search results page and may appear in sponsored listings on the top, side, or bottom of the search engine result page.