YP – The Genuine Yellow PagesSM – assists you find the right regional services to meet your particular requirements. Search results page are arranged by a combination of elements to give you a set of options in response to your search requirements. These aspects resemble those you may use to figure out which company to choose from a regional Yellow Pages directory site, consisting of proximity to where you are browsing, knowledge in the specific product or services you require, and detailed business information to help examine a service’s suitability for you. “Preferred” listings, or those with highlighted site buttons, show YP marketers who straight provide info about their services to assist consumers make more notified purchasing decisions. YP marketers receive greater placement in the default purchasing of search results page and might appear in sponsored listings on the top, side, or bottom of the search results page page.