YP – The Genuine Yellow PagesSM – assists you find the best regional companies to fulfill your specific needs. Search results page are sorted by a mix of elements to give you a set of options in reaction to your search criteria. These factors resemble those you might use to identify which organization to pick from a regional Yellow Pages directory, consisting of distance to where you are browsing, proficiency in the specific services or products you require, and detailed business information to assist assess a business’s viability for you. “Preferred” listings, or those with highlighted site buttons, indicate YP marketers who directly provide info about their services to assist consumers make more notified purchasing decisions. YP marketers get greater placement in the default purchasing of search engine result and may appear in sponsored listings on the top, side, or bottom of the search engine result page.