YP – The Real Yellow PagesSM – assists you discover the best local businesses to meet your particular needs. Search results page are arranged by a mix of elements to give you a set of choices in action to your search criteria. These elements are similar to those you might utilize to determine which business to select from a regional Yellow Pages directory, consisting of distance to where you are searching, expertise in the particular services or products you require, and thorough company info to help assess a service’s viability for you. “Preferred” listings, or those with featured site buttons, suggest YP advertisers who straight offer info about their companies to help customers make more informed buying decisions. YP marketers receive greater placement in the default purchasing of search results page and may appear in sponsored listings on the top, side, or bottom of the search results page page.