YP – The Real Yellow PagesSM – assists you find the right regional organizations to meet your particular needs. Search results page are sorted by a combination of factors to give you a set of options in reaction to your search criteria. These aspects are similar to those you may use to figure out which organization to pick from a regional Yellow Pages directory, including proximity to where you are searching, proficiency in the specific product or services you need, and extensive service information to help examine an organization’s suitability for you. “Preferred” listings, or those with highlighted site buttons, indicate YP advertisers who directly provide details about their services to help consumers make more informed purchasing decisions. YP marketers get higher placement in the default buying of search results and may appear in sponsored listings on the top, side, or bottom of the search engine result page.