YP – The Real Yellow PagesSM – assists you find the right local companies to fulfill your specific needs. Search results are sorted by a combination of factors to provide you a set of choices in action to your search criteria. These elements are similar to those you might use to determine which company to pick from a regional Telephone directory directory, consisting of proximity to where you are searching, know-how in the particular services or products you require, and detailed company info to assist assess a service’s viability for you. “Preferred” listings, or those with featured website buttons, show YP marketers who directly supply info about their companies to assist customers make more informed buying choices. YP marketers receive greater positioning in the default ordering of search engine result and may appear in sponsored listings on the top, side, or bottom of the search engine result page.