YP – The Genuine Yellow PagesSM – helps you discover the ideal local companies to meet your particular requirements. Search results are arranged by a combination of aspects to give you a set of choices in response to your search criteria. These aspects are similar to those you may use to figure out which organization to choose from a regional Telephone directory directory, including proximity to where you are searching, know-how in the specific services or products you require, and extensive company details to assist evaluate an organization’s suitability for you. “Preferred” listings, or those with highlighted website buttons, indicate YP advertisers who directly offer info about their companies to assist customers make more notified purchasing decisions. YP marketers receive greater placement in the default purchasing of search results and might appear in sponsored listings on the top, side, or bottom of the search results page.