YP – The Genuine Yellow PagesSM – assists you find the best local businesses to fulfill your particular needs. Search engine result are arranged by a combination of aspects to provide you a set of options in reaction to your search criteria. These aspects are similar to those you might use to identify which organization to choose from a local Yellow Pages directory, consisting of distance to where you are browsing, expertise in the particular product or services you require, and extensive service details to help evaluate a business’s suitability for you. “Preferred” listings, or those with featured website buttons, show YP marketers who directly offer information about their companies to help customers make more notified buying choices. YP advertisers receive higher placement in the default buying of search results page and may appear in sponsored listings on the top, side, or bottom of the search results page.