The Fifty by Fifty|Estate

Our Objective Our enthusiastic 5 year plan for releasing our first vintage of complex, Bordeaux-style Estate white wine will remain on course. Continuing with our 50 by 50 brand name, we are using The 50 by 50 Sonoma Coast Pinot Noir 2016 and The 50 by 50 Carneros Rosé of Pinot Noir 2017 as current releases. Additionally we offer The 50 by 50 Sonoma Coast Pinot Noir 2015 as a specifically priced library wine.

The fruit for both white wines was grown and harvested at Rodger’s Creek, in the Sonoma Coast AVA helmed by Randy Luginbill and Jonathan Gold, veterans with 30 years of experience. Rodger’s Creek vineyards are 15 years of ages and were formerly pasture land. The soils are a Kidd stony loam and our grapes came from vines on an approximately 9 percent slope at an elevation of 675 feet.

Why Pinot Noir?

I’m asked frequently why we are releasing our brand with a Pinot Noir and a Rosé of Pinot Noir. The answer is rather just that I like the varietal. You might say I’m a Pinot Noir junkie. Gerald V. Casale Portrait It holds true that Pinot Noir would never thrive in Wooden Valley so we went to one of the best places in California to acquire our fruit where it does flourish– the Sonoma Coast.”

Gerald V. Casale
Proprietor of The 50 by 50 brand name

My Story

My love of Pinot Noir came later on in life. When my band, Devo, signed with Warner Brothers Records in 1978, we left Ohio for the guarantee of California. In lots of ways it wasn’t at all what the exported myth guaranteed, but it provided as an explosive get up call to food and red wine. Commensurate with our “new wave” music revolution, there was a gang of new wave chefs inventing culinary dreams in California. I met restaurateurs Michael McCarty, Bruce Marder, Wolfgang Puck, Piero Selvaggio, Jeremiah Tower, and a lot more. I ended up being a disciple of the new California cuisine and the California red wines with which it was frequently paired. I attended an endless variety of California winemaker dinners, satisfying many of the very best, and consumed my way to understanding.

I was young and my tastes were for the huge, fruity, knock you back Cabernets and oaked up Chardonnays and Syrahs. Pinot Noir? Hmmmm. Devo explored the western world 7 times over and by 1990, I had added Barbaresco, Barolo, Brunello and the Super Tuscans in Italy, and Vega Sicilia from Spain to my “go to” list. It wasn’t until a French promoter began opening some legendary DRC’s one long, gluttonous, 1990 night in Paris that the Pinot Noir light bulb went on in my head. Then came a momentary profession and money freeze 4 years later on. I begrudgingly gave California Pinot Noirs another shot. They were inexpensive (e.g.$14.00) and in low need. That’s when I had a bottle of 1989 Williams Selyem Pinot Noir with breast of duck. I was off and running and have never stopped.


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